Cyber Monday, which is celebrated on the Monday after Thanksgiving in the United States and has been adopted by several countries around the world, has established itself as one of the most important dates for e-commerce. On this day, millions of consumers take advantage of exclusive online deals and discounts, driving a significant increase in retail purchases. This phenomenon not only transforms consumer behaviour, but also has a considerable impact on international logistics.

Cyber Monday began in 2005 as a response to the success of Black Friday shopping. Since then, it has evolved into a key day for e-commerce and retail companies.

Attracted by special promotions and discounts, consumers search for products on multiple platforms, from large e-commerce platforms to brand websites and physical shops with an online presence. This increase in demand puts considerable pressure on supply chains and logistics, as companies must be prepared to handle a much larger volume of orders in a short period of time.

How to prepare logistics for Cyber Monday

Companies must plan their logistics strategies carefully in order to cope with the increased demand on this special trading day. What actions can be carried out?

• Inventory Optimization: With the expected increase in purchases, companies need to have sufficient stock to meet demand. This involves forecasting sales volume and product positioning.
• Strengthen storage capacity: Due to the extraordinary volume of orders, it may be necessary to increase distribution center capacity or set up temporary warehouses. This will ensure efficient distribution without delays.
• Improve distribution routes: Companies need to adjust their international transportation networks and choose routes that allow them to meet promised delivery times. Strategic alliances with carriers and last-mile solutions are essential to ensure efficiency.
• Automation and technology: Integrating advanced technologies, such as real-time inventory management systems, can optimize operational efficiency, reduce errors, and speed the shipping process.
• Monitoring and flexibility: it is important to have the ability to adapt to unexpected changes in demand, which often arise during events such as Cyber Monday. The use of real-time logistics monitoring systems makes it possible to anticipate problems and apply solutions quickly.

The success of the Cyber Monday campaign depends, to a large extent, on well-organized logistics. Companies that are able to adapt their supply chains to meet this increased demand and ensure fast delivery will not only be successful during this event, but will also strengthen their logistics capabilities for future campaigns. At Logisber, we work to enable our clients to successfully manage any type of freight forwarding operation in a secure, personalized and traceable manner.